“Graphic designer, Sarah Hyndman, unveils completed ‘Logo a Day’ project to celebrating Olympic countdown”
“Quite an undertaking.”
  GQ Türkiye
“…showcase the idea in it’s entirety”

Also in July: 24/7, Discovery Brand, Grupo Uniasselvi Br, LondonistPostfifty, Treehugger

A headline image and a small mention: “…Olympic Logo a Day, presents more affectionate alternative takes on the familiar design.”

Sarah Hyndman, a graphic designer in London, started her Olympic-logo-a-day project in July 2011. You can see her interpretations of the Olympic symbol at

How did you start this project? Last July I was playing with things on my desk, and I noticed that they made an Olympic- ring logo. The next day…” Click here to read the full article.


…and in Chinese:

Blueprint magazine August 2012 issue (click on pages to enlarge):

June 2012: Olympic logo a day on Logo Design Love by David Airey

Since July 2011 Sarah Hyndman has been putting her own spin on the Olympic brand guidelines with this amusing little project: olympic logo a day. Read more…

London, Ilinois, Beirut

Barnes Primary School Arts Week brochure:

April 2012
100 days to go to the Olympics and the slogoan ‘inspire a generation’ is revealed.

“The Games motto was also announced as ‘Inspire a generation’. The organising committee may then be pleased to learn about Barnes Primary School’s Arts Week project with alternative Olympic poster designer, Sarah Hyndman. Class 3O worked with Sarah on her an Olympic logo a day project, which uses everyday objects as Olympic Rings. They ran with the idea with wonderful results. We particularly like the class photo!” The Londonist

“2012 is a big year for London. It’s a chance for us to celebrate the community around us in our city, and to enjoy the events taking place throughout the year. It’s a tough time financially and there are plenty of Olympic-knocking stories bouncing around. In light of this it seems timely to do something positive and light hearted that everybody can join in with and smile.” Creative Boom.

January 2012 Eye Noted #25 “Using biscuits, fruit, New Year’s sparklers (below) – anything that comes to hand – Sarah Hyndman reinterprets the five Olympic rings every day.
June 2012 Eye Noted #38 “Sarah Hyndman continues to defy London Olympics over-branding with her ‘Olympic logo a day’ project.”

November 2011

A mention on Jessica Ennis’ official website.

“Following the controversy surrounding the release of the official London 2012 posters last week, graphic designer Sarah Hyndman has come up with a set of alternatives.” Dezeen

‘Alternative Olympic Posters’
The unofficial ‘Alternative Olympic Posters’ by Sarah Hyndman have been featured in blogs around the world and appeared as ‘Top news’ stories on Twitter in the week the official posters were released.


Twitter listings for Official Olympic Posters Twitter Alternative Olympic Posters

 Follow the Olympic Logo a Day posts on Twitter

If you have a question, or to find out more please contact Sarah Hyndman at email(a)

Please note this is a personal, not-for-profit art project. The images cannot be sold, used for promoting anything or for commercial gain.